Relate, the relationship support organisation, has launched a national awareness campaign targeting men. The campaign is aimed at encouraging men to seek support when they are going through divorce or separation, or other relationship breakdowns.
The charity is placing tongue-in-cheek posters in the male washrooms of 44 leading football and rugby clubs across the country to engage men whilst they are least distracted.
Relate Chief Executive Ruth Sutherland said:
“Although more than a million people access information and support from Relate, we know men are more reluctant to do so. Getting in touch with Relate can seem like a big step which is why we have developed this campaign to normalise accessing relationship support and reassure men that the support they get from us is always non-judgemental and confidential.
"Instead of waiting for men to come and find us, we’re taking the resources directly to them.”
Relate will publish a high-profile research report in February 2013 which will make recommendations on how to best support men’s relationships and address the poor outcomes that men can experience when their relationships break down.
